I asked my client Jackie Zoeller of Denver Headshot Company and Selah Photography to tell us about 2020 and how she pushed through obstacles to make this her best year yet. I hope you’re as inspired by her as I am.
What did you do in 2020 to push your business forward?
I didn't give up! I tried to find every opportunity to be adaptable and worked to make the most out of any idea that came together.
I've also worked harder at relying on experts instead of myself for everything within my business. I know photography, not marketing, finance, or business development. Instead of slowly trying to figure things out for myself, I took leaps and hired great people to lead me and come alongside my company. It often came at an initial loss but the value of the risk ended up multiplying once things were in place.
I also am constantly choosing to not let fear make my decisions. I've learned a lot about my weaknesses and negative thought patterns and have chosen to move forward despite being afraid.
What were the results?
Outside of the stay-at-home order, my revenue is on track to be up by about 400-500% each month compared to last year. In October of 2020, I brought in about half of my yearly gross revenue from 2019 in one month.
How would you encourage other photographers who have had a tough year?
Know that tomorrow is a new day. Believe that if you really want to do something, you can. Ask for help.
You can see more of Jackie’s work on Instagram @denverheadshotco and @selahphotographydenver